Stop, discrimination social campaign

Together with the All-Ukrainian Center for Physical Health "Sports for All" the Foundation launched a social advertising campaign "Stop, discrimination. Everyone has the right to sports"

Stop, discrimination social campaign

Parimatch Foundation - postery_basketball_bord

Since the beginning of the foundation, the topic of inclusion and accessibility in sports has been the driver of the organization and underlies its projects. However, in order to overcome all barriers in children's way to sports and break down discriminatory and stereotypical perceptions, the Parimatch Foundation is starting this difficult dialogue with society.

The purpose of the social campaign is to combat stereotypical and discriminatory notions that sports may be hampered by disability, race, gender, or other characteristics.

Parimatch Foundation - postery_basketball_bord

Unfortunately, in Ukraine, there is still a problem with the availability of sports as well, as discrimination on various grounds.

Parimatch Foundation - photo-109

Since the beginning of the foundation, the topic of inclusion and accessibility in sports has been the driver of the organization and underlies its projects. However, in order to overcome all barriers in children's way to sports and break down discriminatory and stereotypical perceptions, the Parimatch Foundation is starting this difficult dialogue with society.

Our activities

The social campaign began on June 1, 2021, for Children's Day and will last until September 2021.

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Campaign presentation

The presentation of the social campaign took place on June 8, 2021, at the PM Hub in Kyiv. Among those present and speakers at the conference were Paralympic Games winners, President of the National Committee for Sports for the Disabled of Ukraine, Presidential Commissioner for the Rights of Persons with Disabilities Valery Sushkevych, Deputy Minister of Youth and Sports of Ukraine for European Integration Andriy Chesnokov, representatives of charities and inclusive experts.

Videos for social networks

In each of the 5 videos, we covered the problem of discrimination against children in sports such as basketball, rhythmic gymnastics, table tennis, football and boxing.
The videos have received hundreds of views on YouTube.

Broadcast videos on Atlas Weekend

Together with the Basketball Federation of Ukraine, the foundation organized open basketball training for children-wards of the programs "Yes, I can" and "Sports Mentor". During the training, videos of the social campaign were broadcast on LED screens, and everyone could learn more about the campaign and the fund.

Publication of materials about the social campaign in well-known publications

The Foundation has launched a series of publications on social campaign materials in such publications as WOMO.ua, LIGA.net, B-Zh and LB.ua

Campaign on billboards of Ukraine

The social campaign has already been supported by Vinnytsia, Volyn, Donetsk,
Zhytomyr, Zaporizhia, Kirovohrad, Lviv, Poltava, Rivne, Ternopil, Kharkiv, Khmelnytsky, Cherkasy, Chernihiv and Kyiv regions.

Campaign presentation

The presentation of the social campaign took place on June 8, 2021, at the PM Hub in Kyiv. Among those present and speakers at the conference were Paralympic Games winners, President of the National Committee for Sports for the Disabled of Ukraine, Presidential Commissioner for the Rights of Persons with Disabilities Valery Sushkevych, Deputy Minister of Youth and Sports of Ukraine for European Integration Andriy Chesnokov, representatives of charities and inclusive experts.

Videos for social networks

In each of the 5 videos, we covered the problem of discrimination against children in sports such as basketball, rhythmic gymnastics, table tennis, football and boxing.
The videos have received hundreds of views on YouTube.

Broadcast videos on Atlas Weekend

Together with the Basketball Federation of Ukraine, the foundation organized open basketball training for children-wards of the programs "Yes, I can" and "Sports Mentor". During the training, videos of the social campaign were broadcast on LED screens, and everyone could learn more about the campaign and the fund.

Publication of materials about the social campaign in well-known publications

The Foundation has launched a series of publications on social campaign materials in such publications as WOMO.ua, LIGA.net, B-Zh and LB.ua

Campaign on billboards of Ukraine

The social campaign has already been supported by Vinnytsia, Volyn, Donetsk,
Zhytomyr, Zaporizhia, Kirovohrad, Lviv, Poltava, Rivne, Ternopil, Kharkiv, Khmelnytsky, Cherkasy, Chernihiv and Kyiv regions.

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